Tourism activity in a destination is often a driver of development, triggering desired investments and employment opportunities. To contribute to the desired development goals of destinations while fostering sustainability, it is important to regularly monitor and evaluate economic benefits, including the return on investment, direct and indirect effects on employment, taxes earned from tourism businesses, and any increase in asset values (land and infrastructure prices). In addition, tourism often causes indirect economic benefits through the development of support services and increased opportunities in other industries ranging from food and agriculture to crafts and construction.
Indicators of the economic effects of tourism activity in a destination range from measuring employment, business investments, tourism revenues, community expenditures to leakage aspects. Many of these aspects are considered in the Tourism Satellite Account, the statistical framework used as a standardized tool to measure the direct economic contributions of tourism consumption to a national economy.
This eighth technical webinar will discuss the experiences and lessons learned by the UNWTO International Network of Sustainable Tourism Observatories (INSTO) Members in the field of measuring and monitoring economic benefits. The webinar follows directly from the 11 key thematic areas mandatory for INSTO members.
| INTRODUCTION |
OMT Dr. Dirk Glaesser, Director and Mrs. Cordula Wohlmuther, Coordinator, Sustainable Development of Tourism See presentation | Watch video |
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| PRESENTATIONS BY INSTO MEMBERS |
Algarve Sustainable Tourism Observatory, Portugal Mr. Mike Overend, Director of Destination Development and Ms. Evelyn Layman, Destination Development and Management Specialist See presentation | Watch video Tourism Observatory of the City of Buenos Aires, Argentina Prof. João Albino Silva, Faculty of Economics, University of Algarve See presentation | Watch video Thompson Okanagan Sustainable Tourism Observatory, Canada See presentation | Watch video |