STO Mallorca shares experiences with the representative of the Guanajuato Observatory

The person in charge The representative of the General Directorate of Tourist Intelligence of the Mexican state meets with the Minister of Transition, Tourism and Sports during his visit to Mallorca.

The Minister of Transition, Tourism and Sports, Andreu Serra, and the island director of Transition and Tourism Management, Joan Gaspar Vallori, met this morning with the head of the General Directorate of Tourist Intelligence of the Secretary of Tourism of the state of Guanajuato, Miriam Adame, who is in Mallorca to learn about the operation of the Observatory of Sustainable Tourism of Mallorca.

The representative of the Government of Guanajuato has shared work strategies of the observatories, which monitor the economic, environmental and social impact of tourism in a specific place. During the visit, she met the team of the Observatory of Sustainable Tourism of Mallorca and they shared the management of the Tourist Intelligence System, the categorization of the indicators and the control panels to be able to visualize the information.

For her part, the technical secretary of the Tourism Observatory of the state of Guanajuato explained that "this is an opportunity to share good practices and the different ways of collecting data. It is an opportunity to share knowledge and add."

The head of the General Directorate of Tourism Intelligence will continue her visit to Mallorca tomorrow, where she will visit the facilities of TIRME, a world reference in waste management.

The Tourism Observatory of the state of Guanajuato, like the Sustainable Tourism Observatory of Mallorca, is part of the 35 observatories of the INSTO Network of the World Tourism Organization. A network created to monitor the economic, environmental and social impact of tourism at the destination level. The initiative is based on the sustainable and resilient growth of the sector through measurement and monitoring, supporting evidence-based tourism management.

The Sustainable Tourism Observatory of Mallorca is an entity that monitors the economic, environmental and social impact of tourism on the island. As a member of the International Network of Sustainable Tourism Observatories (INSTO Network) since 2021, the Observatory offers 20 categories of data to analyse the impact of tourism.