Sustainable Tourism Observatory of Mallorca
Presentation

The Consell de Mallorca through the Mallorca Tourism Foundation has created the Sustainable Tourism Observatory of Mallorca (STO Mallorca) in accordance with the principles and recommendations of the World Tourism Organisation (WTO).
STO Mallorca was created within the framework of the Spanish Government's Recovery, Transformation and Resilience Plan with European Next Generation EU funds aligned with the FMT's strategic plan.
The mission of the Sustainable Tourism Observatory of Mallorca is to generate valuable information to guide public and private sector decisions, providing intelligence to the entire value chain in order to increase its competitiveness and productivity, always taking into consideration the guiding principles of sustainability.
From 2021, we will be part of the International Network of Sustainable Tourism Observatories (INSTO), a network of tourism observatories that monitor the economic, environmental and social impact of tourism at destination level.
Our vision, mission and values

VISION
Generate strategic knowledge by applying innovative research techniques to the changing environment and tourism demand and achieving sustainability Mallorca.

MISSION
Generate information to guide public and private sector decisions, providing the entire value chain with intelligence to increase its competitiveness and productivity, always applying the axes of sustainability.

VALUES
A tourist destination that is inclusive, open, innovative, sustainable, of excellence, quality, socially committed and accessible.
Objectives
To position the island among the leading tourist destinations in terms of tourism management based on quality, sustainable development and collaborative work through a Tourism Intelligence System (SIT).
How will we achieve our goals?
Monitoring
On real data to measure the economic, social and environmental impact of tourism in the destination.
Tourism Intelligence System (SIT)
Generate new sources of information and analysis arising from cooperation and mutual exchange of information and experiences between the main actors.
Sinergies and participation
Generate synergies and cooperative learning between the public and private sectors for data-driven decision making, facilitating the design of policies and strategies based on the inalienable criteria of sustainable development, taking advantage of technological advances and caring for the socio-cultural heritage.
Youth Observatory
Find out about all the activities and objectives of the Observatory for young people through this comic.
Committee of experts
The Observatory creates the Committee of experts with the objective of monitoring, controlling and evolving the Tourism Intelligence System (SIT) ensuring that the data provided by the Observatory complies with the proposed methodology that allows data to be obtained for decision-making with the aim of promoting a sustainable island.

mARIA JOSE
AGUILÓ
HOTEL BUSINESS FEDERATION OF MALLORCA
Vice-President

ALICIA
Bueno
CHAMBER OF COMMERCE OF MALLORCA
Responsible

TOLO
Deyà
Faculty of Tourism UIB
Vice-Dean

Aniol
ESTEBAN
Marilles Foundation
Director

Sara
Fernández
IBESTAT
Head of Service

rafael
Guinea
TIRME
Director

Roberto
LLAMAS
PALMA DE PALMA AIRPORT MALLORCA
Head of Cabinet

sEBASTIAN
LORA
MUNICIPALITY
DE CALVIÁ
Consultant

Francesc
Mateu
AETIB
Director

Jaume
Montserrat
TURISTEC
President

Dolores
Ordóñez
AnySolution
Director

Javier
pascuet
ajuntament de calvià
Director

ANTONI
RIERA
IMPULSA BALEARS FOUNDATION
Director
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About the Observatory