Sustainable Tourism Observatory of Mallorca
Presentation
The Consell de Mallorca through the Mallorca Tourism Foundation has created the Sustainable Tourism Observatory of Mallorca (STO Mallorca) in accordance with the principles and recommendations of the World Tourism Organisation (WTO).
The mission of the Sustainable Tourism Observatory of Mallorca is to generate valuable information to guide the decisions of the public and private sector, providing intelligence throughout the value chain in order to increase its competitiveness and productivity, always taking into consideration the guiding principles of sustainability.
From 2021, we will be part of the International Network of Sustainable Tourism Observatories (INSTO), a network of tourism observatories that monitor the economic, environmental and social impact of tourism at destination level.
Our vision, mission and values
VISION
To generate strategic knowledge by applying innovative research techniques to the changing environment and tourism demand and achieving sustainability in Mallorca.
MISSION
Generate information to guide public and private sector decisions, providing the entire value chain with intelligence to increase its competitiveness and productivity, always applying the axes of sustainability.
VALUES
A tourist destination that is inclusive, open, innovative, sustainable, of excellence, quality, socially committed and accessible.
Objectives
To position the island among the leading tourist destinations in terms of tourism management based on quality, sustainable development and collaborative work through a Tourism Intelligence System (SIT).
How will we achieve our goals?
Monitoring
On real data to measure the economic, social and environmental impact of tourism in the destination.
Tourism Intelligence System (SIT)
Generate new sources of information and analysis arising from cooperation and mutual exchange of information and experiences between the main actors.
Sinergies and participation
Generate synergies and cooperative learning between the public and private sectors for data-driven decision making, facilitating the design of policies and strategies based on the inalienable criteria of sustainable development, taking advantage of technological advances and caring for the socio-cultural heritage.
Youth Observatory
Find out about all the activities and objectives of the Observatory for young people through this comic.
Committee of experts
The Observatory creates the Committee of experts with the objective of monitoring, controlling and evolving the Tourism Intelligence System (SIT) ensuring that the data provided by the Observatory complies with the proposed methodology that allows data to be obtained for decision-making with the aim of promoting a sustainable island.
mARIA JOSE
AGUILÓ
HOTEL BUSINESS FEDERATION OF MALLORCA
Vice-President
ALICIA
Bueno
CHAMBER OF COMMERCE OF MALLORCA
Responsible
TOLO
Deyà
Faculty of Tourism UIB
Vice-Dean
Aniol
ESTEBAN
Marilles Foundation
Director
Sara
Fernández
IBESTAT
Head of Service
rafael
Guinea
TIRME
Director
Roberto
LLAMAS
PALMA DE MALLORCA AIRPORT
Head of Cabinet
sEBASTIAN
LORA
MUNICIPALITY
DE CALVIÁ
Consultant
Francesc
Mateu
AETIB
Director
Jaume
Montserrat
TURISTEC
President
Dolores
Ordóñez
AnySolution
Director
Javier
pascuet
ajuntament de calvià
Director
ANTONI
RIERA
IMPULSA BALEARS FOUNDATION
Director
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About the Observatory
